Effective promotional programs are not over and done upon distribution. Successful consumer promotions involve a lot of moving parts and complex processes. Tracking and managing those disparate parts can be a mind-boggling, and mind-numbing, experience.
For over 20 years, CMS has provided promotions logistics services to leading consumer packaged goods manufacturers. Our 700+ clients rely on CMS’s services for all types of promotions, encompassing every point of the promotion’s lifecycle. The ability to provide a seamless experience, from strategic consulting to post-campaign analysis, empowers consumer packaged goods companies to utilize their resources in more productive ways.
Whatever your promotions logistics need, CMS has an answer.
Economic Worries Fuel Consumer Response to Coupons
(March 24, 2008)
Brands increase coupon investment by 6%, more expected for 2008
WINSTON-SALEM, NC – According to CMS, a leading coupon processing agent for grocery brands, consumers bucked a 16-year trend by redeeming 2.6 billion manufacturers’ coupons in 2007, the same number as the previous year.