CMS News & Events

Press: Partnership to Provide New Tools for Marketers
(February 15, 2005)

Inmar teams with VSI Targeting to deliver specialized targeting solution

Inmar, Inc., a business process outsourcing company, announced the acquisition of VSI Targeting. The partnership brings together the resources of Inmar, the largest provider of outsourced promotional transaction settlement and management through its CMS and Carolina Services units, with the specialized abilities of VSI Targeting, a company that uses couponing expertise and proprietary software to help marketers optimize coupon offers.

"Our clients look to us for ideas and information to help them do their jobs better, and VSI is a natural fit. We can provide important resources to fuel VSI's growth while helping our clients become more efficient and effective," said John Whitaker, Inmar's chairman and chief executive officer.

VSI Targeting now becomes a subsidiary of North Carolina-based Inmar, but will continue to operate independently from its headquarters in Connecticut. Phil von Stade, president of VSI Targeting, indicated this structure will support continued excellent service for all clients.

"This partnership underscores our commitment to providing consistent service to our existing clients," said von Stade. "In fact, over the long term, it will allow us to do some very exciting things and grow the business in ways that we wouldn't have been able to do otherwise."

About Inmar

Serving over 1,000 North American manufacturers, distributors and retailers, Inmar provides turnkey business outsourcing solutions to help companies better manage complex trading activities like product returns and product promotions. Inmar delivers a variety of transaction settlement and information management products through four independent subsidiaries: CMS, Carolina Logistics Services, Carolina Services and Stratapult. For additional information, visit www.inmar.com.

About VSI Targeting

VSI Targeting focuses on assisting marketers to optimize coupon promotion offers, particularly Free-standing Sunday Inserts (FSIs). The 11-year old company delivers the Coupon Optimization Process™ through its Opti-List™, Opti-Value™ and Opti-Mega™ products. The firm's client roster includes the manufacturers of some of the world's best-known brands, including Campbell Soup, Land O' Lakes and Unilever. For additional information, visit the company web site at www.vsitargeting.com.