CMS News & Events
Press: 2005 CMS Client Conference Takes Clients Further With Their Promotions
(October 10, 2005)
Closing ceremonies on September 28th marked the end of another successful client conference for CMS. Titled Know More. Do More. Go Further, the 2005 CMS Client Conference took conference attendees on a guided tour of the strategies and tactics needed to take promotions to the next level. With record attendance from industry-leading CPG companies, and an unparalleled speaker line-up, the 2005 conference raised the bar once again for the promotions industry.
Held in beautiful and historic Savannah, GA, the conference gave clients the opportunity to learn about promotions in a vibrant Southern atmosphere. All conference sessions were aligned for attendees to:
- Know More - CMS does the research and delivers the insights so you have everything you need for successful promotions.
- Do More - CMS offers you more options to maximize your promotional impact and meet your specific objectives.
- Go Further – At CMS, thought leadership meets operational excellence to help you make all of your promotions better.
Among the highlights of the conference were:
- Michael Sansolo, Senior Vice President, Industry Relations, Education and Research, Food Marketing Institute explaining Emerging Trends in Retail
- Eric Williams, Executive Vice President & Chief Information Officer, Catalina Marketing on Technology Trends facing the promotions industry
- Kevin Coupe, founder and editor of MorningNewsBeat.com with Marketing to Tomorrow’s Consumer
- A Hispanic Consumer Panel discussing the unique challenges of marketing to the Hispanic community
- And breakout sessions including 2005 Coupon Trends, Consumer Response to Rebate Promotions, Coupon Re-Engineering, Couponing to Underserved Markets, Geographic Coupon Redemption, Interactive Marketing, Matching Advertising Messages to Consumers, Promotions 101, Protecting Your Coupon Investment and much, much more.
Copies of all conference presentations are available to CMS Clients by contacting Matthew Tilley at matthew.tilley@inmar.com or (336) 631-2524.
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