CMS News & Events

Press Release : Saving without Scissors – Test to Pave Way for Mobile Coupons, Rebates
 Partnership to launch nation’s first mobile rebate promotion

(May 12, 2008) CLEVELAND, OH – The nations’ leading processor of promotional transactions announced plans today to test a mobile enabled settlement process for rebates delivered via 2D barcodes.  Inmar, Inc., parent company of coupon processors CMS and Carolina Services, will pair its experience in promotional and financial settlement with mobile marketing innovator Mobile Discovery to launch the nation’s first mobile rebate campaign for students, faculty and staff at Case Western Reserve University. 

Just in time for graduation, students can collect up to $50 in rebates on diploma frames and sweatshirts.  Students are able to collect promotions using their cell phones to scan 2D codes appearing in print media such as the student newspaper, campus posters and flyers.  The students can then redeem the promotions with their cell phones at a participating retailer.  To deliver this valuable solution, Mobile Discovery’s CodeIntelligence™ platform manages rebate distribution and redemption and Inmar’s Conexions digital promotions settlement platform delivers payment via digital funds (or a physical check) to students. 

“Mobile Discovery’s technology is a better, easier and faster way for consumers to get rewarding information on their phones and interact with brands.” said David Miller, founder and CEO of Mobile Discovery.  “Partnering with an industry leader like Inmar, who handles billions of promotional transactions every year, will show how mobile marketing can specifically enable price promotions like coupons and rebates in a way that satisfies consumers and marketers.” 

Market analysts at Juniper Research predict that mobile couponing will generate $7 billion in promotional redemptions by 2011 – more than double the size of grocery coupons today.  This test with Inmar and Mobile Discovery seeks to address some of the challenges to reaching that predicted level.

“Consumer promotions require fundamental logistics and accounting functions behind the scenes and promotions delivered to mobile handsets are no different and actually can introduce new expectations, said Susan Jones, Director of Business Development for Inmar subsidiary CMS.  “Leveraging our industry expertise and proven infrastructure with a partner like Mobile Discovery will prove out our proposed path for widespread implementation of similar promotions.”  
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ABOUT INMAR
Inmar is a leading provider of technology-driven logistics management solutions to retailers, wholesalers, and manufacturers in the consumer goods and healthcare markets. Inmar subsidiaries CMS and Carolina Services combine to be the nation's largest and most comprehensive provider of promotions logistics and settlement services.  These companies manage consumer promotions for over 700 packaged goods manufacturers and 350 retailers, processing more than 3.5 billion transactions annually.  The Conexions solution provides a flexible digital settlement platform for all types of promotions involving electronic redemption, including 2D barcodes.  The Inmar family of companies also includes CLS, Carolina Supply Chain Services, CLS MedTurn, VSI Targeting, Winston Data and Stratapult.   For more information, visit www.inmar.com. 

About Mobile Discovery
Mobile Discovery™ is enabling a new form of mobile advertising allowing marketers to reach and interact with consumers in novel ways.  The company delivers a patent pending solution that takes advantage of the unique capabilities of mobile phones. CodeIntelligence™, Mobile Discovery’s Code Management Platform, delivers advertisers a self-service web portal for managing every aspect of a cross-carrier 2D code marketing campaign.  A host of value-added services deliver capabilities allowing marketers to not only reach, but also interact and transact with mobile consumers in simplified ways.  Mobile Discovery is a private technology company based in Reston, VA.  For more information, please visit www.mobilediscovery.com.

 

Contact: Matthew Tilley, Inmar/CMS
(336) 631-2524 or matthew.tilley@inmar.com

Contact: Leigh Ann Barnes, Mobile Discovery
(610) 308-4200 or leighann@mobilediscovery.com