Coupon 101

Laurin Hughey
Senior Client Operations ManagerCMS

Kick off your conference experience with an informative introduction to the basics of coupons. This class is a “must attend” for those who want to understand the redemption process, the players in the coupon industry and best practices on coupon design.

Alinea Training

CMS Trainers

Rebate and
Promotional Trends

Jill Yates
Senior Business Development Manager, CMS

Get answers to crucial questions about rebates, such as: What type of rebate promotion will give you the best bang for your buck? What’s new in the promotions industry? What are consumers asking for? What are the best practices that will keep consumers coming back for more?

Rebates 101

Wendy Dulaney
Senior Business Development Manager, CMS

Learn about the benefits of using rebates in your marketing mix and the reasons consumers respond to these promotions. Expect to walk away with keys to creating a successful rebate promotion.

Alinea Training

Coupon Trends

Dick DiBlasio
Director of Corporate Accounts and Industry Relations, CMS

What are the essential metrics in the coupon world? What are the key trends you need to be aware of as you plan, execute and monitor your coupon programs? What do consumers think about coupons? Attend this interactive session on the significant facts of our industry.

Sweepstakes 101

Alinea Training

Internet Coupon Trends

Debbie Settle
Director of Sales, CMS

Fulfillment 101

Jill Yates
Senior Business Development Manager CMS

For people who are new to fulfillment programs or who need a refresher course, this session reviews the various types of fulfillment (for example, premiums, POP/POS, literature, bounce-backs, sampling, merchant services, etc), the typical costs involved, what to look for in a fulfillment partner, and more.

Alinea Training

FSI Trends

Mike Pendry
Senior Account Executive, CMS

As FSIs go, so go coupons. Learn about distribution and redemption trends, including the market and media forces at work, for the method that still accounts for 90% of coupon distribution.

Opening Remarks + The State of CMS

Matthew Tilley and Bob Carter, CMS

Promotions Today and Tomorrow

Todd Hale
Senior Vice President Consumer & Shopping Insights, AC Neilsen

Coupons and the Economy

Matthew Tilley,
Director of Marketing, CMS

Reaching the Value Conscious Shopper

Suzanne Quint
Associate Publisher, All You Magazine

With gas prices at an all time high, it has never been more critical for marketers to understand and engage the value-conscious shopper. ALL YOU, the premier magazine targeted to these women, debuts its latest research designed to help marketers get inside her head. The research reveals how the economy is affecting her mindset and her buying habits, and uncovers the problems she is facing across many areas of her everyday life. From technology use, to shopping routines, to keeping herself and her family healthy, to how to most realistically fit green into her life—learn what her biggest challenges are and -- how your brand can help her solve them (hint: it’s more than just giving her the lowest price.) Plus – gain insights into increasingly relevant promotional and marketing strategies for reaching – and activating - this important consumer.

Beyond Promotions: Manufacturer's Services Across Inmar

CMS provides services for all types of promotions, encompassing every aspect of a promotion’s lifecycle.  But CMS and its parent company, Inmar, also offer a range of services supporting other aspects of your value chain – from data collection and communications distribution to recalls.  Learn how the Inmar divisions leverage their core capabilities for the unique needs of manufacturers. 

Moderator: Debbie Settle

Panelist:

Betty Lou Vontsolos
Vice President of Operations, CMS

Fernando Guiterez,

Steve Tarnok,
Executive Vice President, CMS

The Digital Promotions Showcase

The Showcase is available the entire afternoon, but every hour, a guided tour (approx. 40 minutes) will begin

The promotions evolution is upon us. Smart cards, key fobs, mobile phones, mp3 players and a host of other electronic devices are working to find their place alongside of FSIs, the Internet, store flyers and direct mail as viable promotion marketing media options. Visit the showcase to experience and learn about a range of digitally delivered and redeemed promotion formats from some of the industry's premier digital promotion innovators. Expect to get an education on the possibilities when technology meets promotions while getting a unique opportunity to touch, feel and see these innovations in action.

Current Rebate Challenges and Opportunities

Hal Stinchfield
Chief Executive Officer, Promotional Marketing Insights, Inc.

Making New Technology Work for Traditional Promotions

Susan Jones
Vice President of Business Development, CMS

CMS's Fulfillment Services

Robin Stone
Associate Product Development Manager, CMS

Promotions Get Green

Rich Comtois Channel Marketing Manager, Osram Sylvania

Factors that Drive FSI Value

Joy Googe
VSI Targeting

VSI will discuss factors that impact the efficiency and effectiveness of today’s FSI coupon promotions and how you can approach these factors as value ‘levers’ to generate savings and increase sales. These redemption factors include: coupon face values, number of coupons per page, purchase requirements, page size, creative elements, coupon focus, timing of drops, market list coverage approach, double coupons environment, retailer coverage goals, etc.

Creating Coupon Coding

Betty Lou Vontsolos
Vice President of Operations, CMS Dana Kirkman
Senior Product Manager, CMS

If you need to understand the technical details of the GS1 DataBar and need help implementing it for your coupon program, this is the session for you. Get the basics on the DataBar and learn how to use Alinea to generate even the most complicated coupon code.

CMS's Sweepstakes Services

Wendy Dulaney
Senior Business Development Manager, CMS

Find out how CMS can assist you with a turnkey solution for your next sweepstakes. Learn what it takes to implement a successful sweepstakes, including finding the perfect promotional partner.

From Rebate to Repeat Purchase

Robin Parket
Fosters

Mitigating Promotional Risks

John Morgan
Executive Director, Association of Coupon Professionals

Interactive Promotions

CMS's Rebates Services

Jill Yates
Senior Business Development Manager, CMS

Optimizing FSIs for Greater ROI

Bill Beyea
VSI Targeting

VSI helps you OPTIMIZE your FSI coupon promotions so that you can move the most volume at the lowest possible costs. VSI will review several case studies where they applied their proprietary processes and data to help clients find real savings and sales opportunities with their FSI promotions.

Opening + Databar Panel Discussion : What are the retailers doing?

Betty Lou Vontsolos,
Vice President of Operations, CMS

Alan Williams,
Vice President of Applications Development, Ahold

Steve Arens,
Senior Director of Market Development, GS1 US

Marketing in the New America: Winning with Multi-cultural Consumer at Retail

Jeff Symon
President, Alternative and Innovative Marketing

America is experiencing the most profound demographic changes in its history. The multicultural market is emerging everywhere. These seismic demographic shifts are creating new market segments with purchasing power and growth rates exceeding most nations. The manufacturers who understand these changes and are able to bring shopper insights and solutions to retailers will have the competitive advantage. In this session, look forward to an assessment of the opportunity, insight into how to think strategically about it and see some real examples of what works and why.

Technology in the Retail Environment

Beck Besecker
Chief Development Officer, Catalina Marketing

Beck Besecker will bring his substantial industry knowledge to bear on the relevant issues of the day and give a glimpse into future technology trends in the retail store of today and tomorrow.

Applying Shopper Insights

Closing