CMS Research

CMS promotional clients are granted exclusive access to the wide-ranging portfolio of CMS publications and original research. With over 20 years of experience, we go beyond "the numbers" to provide industry insights, making us your best source for promotional news and trends.

Our work, coupled with that of sister company VSI Targeting, helps clients make informed and proactive decisions about their promotional programs. Ultimately, it's about giving our clients the tools to do business their way.

Our research publications include:

• Coupon Trends
  CMS publishes “Trends: A Promotional Planning Guide,” an annual, comprehensive look at the consumer packaged goods industry's coupon distribution and redemption trends. Topline trends for the latest year are available online, or order a copy of this year's report for $350 per copy. With your paid order, you will also receive a one-year subscription to CouponInfoNow.com's Premium Content where you'll find an digital version of the publication and other periodic updates to the research.
• Advantage Updates
  Quarterly publications allow CMS's research staff to focus in great detail on issues of vital importance and relevance. Providing a clear vision of current practices and trends, these updates give readers useful and actionable insights. Recent topics have focused on speed of redemption, “free” coupons, and class of trade.
• Newsletters and Category Insights
  Periodically, CMS focuses on issues of topical importance and delves into category-specific issues. Exploring promotional trends in this way provides value to our clients across multiple industries and often yields truly universal insights.
• CouponInfoNow.com
  CouponInfoNow.com is the industry’s leading online resource for planning and executing successful coupon promotions. Access hundreds of relevant articles on a variety of industry topics such as starting a coupon program, forecasting results, budgeting, design and bar codes. Registration is free, and CMS clients can access exclusive information, online trends, and premium publications.